The heat load states the heat output a room needs at the local design temperature. Two things are sized on this basis: the heat generator and the heating surfaces.
With older gas boilers, oversizing was common and had few consequences. A heat pump that is too large, by contrast, cycles on and off, which reduces efficiency and service life. The rated output of the old boiler is therefore no guide.
The second variable is the flow temperature, and it is determined by the least favourable room: a single heating surface that cannot transfer its room's heat load at the planned temperature raises the flow temperature of the whole system. Only the heat load and the balancing together show which surfaces these are. Once they are identified and enlarged, the flow temperature can be lowered. The seasonal performance factor (SPF, German: JAZ) of a heat pump depends on this, as does the return temperature required by the network operator for a district heating connection.
The reason for the calculation is not limited to replacing the heating: in a renovation, the calculation follows the planned condition of the building envelope; in a new build, it is the basis of the entire heat supply. For subsidised heat generators, a room-by-room calculation to DIN EN 12831 is mandatory; simplifications are permitted within the VdZ form.